One of the most direct ways for small businesses to reach out to your customers are through email marketing. The trick is the make sure your campaign is always appealing to the subscriber. Sending out news updates or the same promotional material over and over again will guarantee canceled subscriptions.
How do I set up an email marketing account?
There are many companies on the internet that provide email marketing, the best are Constant Contact and MailChimp, both which can be set up by Panama inDesign. After setting up your accounts you would need to set up different email lists and different interests that users can click on so that you can organize better your email lists. The idea is to have many email lists on your account, so that you can send more direct campaigns and get better results.
You can add email newsletter sign up forms on your website, blog, and even Facebook Fan Page.
What type of email campaigns are there?
After your email lists have been organized and your email settings configured then you need to decide on what promotional material you want to send out. There are several types of email campaigns that you can send. Promotional emails are basically digital flyers. They can promote an event or provide a coupon with a special discount exclusive for Facebook Fan members. It is usually a large image with a tagline and a specific call to action, such as Book Now or Start Here.
Another type of email design are newsletters. Newsletters are a perfect way to send news and upcoming events about your business. Usually this is sent once a week and is designed completely different. It is much more simplier in design, allowing you to share more items in plain text.
Where should my email campaign lead to?
Email campaigns can lead to many things. It can lead to the contact form of your website or a Facebook event invite on your Facebook Fan Page. It can lead to anywhere you want. The best place to send an email campaign is to a landing page. A landing page is a custom designed page with contains only the elements you are interested in obtaining from a reader. The conversion rates of email campaigns are much better than just dumping your readers on the homepage of your website.
