As the Bocas del Toro travel industry grows, so has the competition. More hotels, restaurants, tour operators and other small businesses are popping up everywhere. And let’s face it, there still isn’t enough tourists for every business– at least not yet or not as long of a period as we hope.
And with the prices of everything going up, its becoming very hard for small businesses to really have a small business marketing budget– something usually reserved for the larger resorts and super-markets. Yet, as more businesses pop up around Bocas del Toro, so are the varieties of small business marketing agencies making it more accessible for small businesses to have attractive small business marketing services at affordable prices.
5% of an entrepreneur’s gross sales should be budgeted for advertising. A 5% small business small business marketing budget can only help if you put those marketing dollars in the right place. For less than $100 a month you can actively promote your small business on both print and digital media without doing any of the work. Here’s how:
Bocas del Toro .Travel is the newest kid on the block, offering information on hotels in Bocas del Toro, restaurants, bars, travel information and much more.
BocasdelToro.Travel
The name says it all. BocasDelToro.Travel is one of the few .travel sites in Panama. A .travel site is specific to the travel industry and makes us the best place to find any travel related information. Additionally .travel names generate great search engine results. And most importantly, BocasdelToro.Travel is a Panama inDesign project.
BocasdelToro.Travel is one of the first Bocas del Toro directories to use Social Media to actively promote Bocas del Toro. Rather than just adding your business to some website or making some banner and placing it on some site, we also share your business on our social media networks. We will be hosting our own promotions, contests, sharing news and tips on our social media networks. Also, the BocasdelToro.Travel Twitter page ‘The Bocas Islands‘ will provide live assistance to anyone looking for information on Bocas del Toro simply by adding the hashtag #BocasdelToro.
Advertising plans run from free to just $50 a month. The free advertising plans allows anyone to add their business for free onto the business listing. A Featured listing for just $50 per month not only gets you a featured place on the directory, but also gets more exposure on the BocasdelToro.Travel social networks. Your business will be promoted by the Bocas del Toro Community Manager.
Benefits:
- A new attractive easy to navigate SEO friendly website: Seeing how BocasdelToro.Travel is a Panama inDesign project, we are carefully tracking BocasdelToro.Travel ranking for the most competitive keywords related to tourism in Panama and Bocas del Toro. SEO is important to us and we will make sure that every listing is optimized to the fullest extent– images sent by our clients will be renamed using keyword rich names, content will be reworded to include these keywords as well, and each listing is manually optimized by our SEO experts. Also, we are constantly looking for tourism related websites and directories, and adding BocasdelToro.Travel.
- Your not just listed on a website directory: you become part of the BocasdelToro.Travel network– the website, the Facebook fan page, the Twitter page, and the Email newsletter– and that’s only the beginning! We have the official Bocas del Toro Community Managers– which promote Bocas del Toro and your business through all of its social networks.
- BocasdelToro.Travel is administrated by young, internet savvy Panamanians, that are 100% bilingual in both English and Spanish. Computers and the internet have been a part of our entire lives– it just makes sense to us.
- We are constantly brainstorming with the Bocas del Toro community ways to use social media and the internet, to promote Bocas del Toro.
- Banner advertising with BocasdelToro.Travel is super affordable. Running a special event at your hotel? Do a banner campaign from as low as $75 per month WITH statistics. Don’t have banner designs? No problem– mention this article to us and we will design your banner campaign (a total of FOUR banners in different sizes) for just $100.
The Bocas Breeze Monthly Newspaper
The Bocas Breeze
The Bocas Breeze, founded in 2004, is one of the oldest English and Spanish newspapers in the interior of Panama– the only in Bocas del Toro. This monthly published newspapers covers everything about what’s going in Bocas del Toro. It’s articles have appeared on international media and has helped make Bocas del Toro a better place. If that is not reason enough, the Bocas Breeze has 4,000-6,500 publications that circulate all of Panama each month. Each newspaper makes it to the most frequented hotels, restaurants, cafes, airports and other establishments in Panama City, Boquete, David, Bocas del Toro, and CR. Expats, tourists, and Panamanians alike can easily get their hands on this newspaper.
Advertisement plans start at just $50 a month and include a print and digital advertisement of your business. Advertise for 6 months and receive a 15% discount and a featured 2 page article. The Facebook fan page will share specials and news related to Bocas del Toro and its clients. With its low advertising fees and large audience its no wonder that The Bocas Breeze is the most effective way to advertise your business in Panama.
Benefits:
- The newspaper is published monthly and offers news on Bocas del Toro in both English and Spanish.
- The Bocas Breeze has on several occasions made international media. It’s articles are some of the most interesting in the English speaking Panama expat community. It doesn’t sound like a brochure of businesses– it’s personal and shares both the good and the bad of Bocas del Toro.
- Advertising plans include both print and digital advertising. The digital advertisements are much larger than traditional banner sizes and offer much more real estate to actively promote your business.
