One of the most popular online marketing solutions for small businesses is our Small Business StartUp Package (SMB-StartUp). This package is the best way for a small business to start promoting your website: a customized Premium WordPress website, a keyword research analysis with RankTracker, a basic Facebook Fan Page, and a Twitter page. All these tools will be set up to automatically feed each other updates you made right on your new website.
Already, this has proven to be the most popular small business marketing tool with Bocas del Toro small business owners and is quickly becoming more popular with other small business owners in Panama. We hope to demonstrate how our SMB-StartUp will help you promote your company using the most effective online marketing strategies and tools.
SEO: Keyword Research Analysis
The first step is the keyword research analysis using RankTracker by Link Assistant. This will help us determine which keyword phrases are the most profitable. We will also find out who your competition is, what keywords they are ranking for, and how you compare to them. With this analysis you will know which keywords to use for future blog posts and other content. We will also optimize all pages manually using these keywords. Your websites titles, permalinks, image names, title tags and other elements will be optimized using this analysis and SEO WordPress plugins.
This report can be regenerated to find out what your ranking is amongst your competitors and to discover new profitable keyword phrases.
These SEO practices are hardly implemented by small business websites in Panama. Only companies with large marketing budgets in Panama could afford to have a keyword analysis and their website’s optimized– until now. Panama inDesign is the only small business marketing agency to offer such a comprehensive on-page SEO package with a website. Let us help you be in control of your website’s SEO strategy.
WordPress Website for the Small Business
A website should not only be an online portfolio of your business, but also a tool that you can use and update whenever you wish. A website should be constantly updated in order to generate traffic, attract links and appeal to new readers. Before, this would have required calling a webmaster and having them do this each time an update was needed on the website. Most small businesses reach out to friends or outsourced webmasters to build their websites and are left in the dark when trying to contact them again. I have heard too many stories of hotels with rates so old that they can’t even update them or with bogus information that no longer applies.
Panamas-Treasures' website is a premium WP Theme customized by Panama inDesign.
WordPress is the world’s most famous Content Management System (CMS). Some interesting statistics from 2011 on WordPress are:
- 14.7% of the top million websites use WordPress
- In every 100 new websites started 22 run WordPress
- WordPress has over 15,000 plugins available online
- There have been over 200 million plugin downloads
Now with a username and password you can log into your website’s administrative area (dashboard) and add new blog posts, edit or add pages, change images, and constantly update your websites SEO settings so that you are always outranking your competitors on search engines. No more depending on a webmaster. You can be in 100% control of your website.
The SMB-StartUp includes a customized premium WordPress template. Panama inDesign will present a few templates that we feel will work for your company’s needs and that fit your description of what your business is looking for. Once a template is selected we provide rounds of designs that will change the look and feel of this template so that there is immediate brand recognition.
The website will include SEO plugins so that your website is optimized and that your website’s feed is configured correctly. Every time a new blog entry is added, search engines will be pinged and requested to revisit the site. Don’t have a Google Analytics account? We will set the account and hook this up with your WordPress dashboard. See how many people visited each blog entry, page and how long they stayed. The website will also be optimized for social media and social bookmarking.
Small Business Facebook Fan Page
Facebook Fan Page for the Small Business
More and more small businesses are turning to Facebook to marketing themselves. In order to stand out you are going to require an attractive layout and optimized settings. Panama inDesign will provide you with a basic Facebook Fan page which will include:
- Custom Profile Image
- Landing page (Welcome tab)
- Vanity URL and optimized settings for Facebook search and search engines
After this project reach out to us about Small Business Facebook Marketing packages.
Twitter for the Small Business
Twitter for the the Small Business
Twitter is one of Panama’s most popular social media platforms and in the US its extremely popular. Search for trends related to your business and find people tweeting about going on vacation to Bocas del Toro, or that need a lawyer in Panama. With Twitter you can directly respond to them and suggest your business. Now that is DIRECT.
You can also use Twitter to announce sales or specials, build brand awareness, Connect with others in your field, and share tips and advice. Panama inDesign will create your Twitter account, customize its background, and create a custom profile image.
In conclusion, the SMB-StartUp is a great tool for any small business owner. Every time you update your website your Facebook and Twitter account will automatically share the news. This will provide you with the tools to share your business with others, showcase your business on a website you can control and love, and provide you with the most important seed for your SEO strategy– something that small businesses could only dream about before.
