Panama inDesign can assist in search engine marketing services. You would be surprised how many times I search for a business on Google and cannot find it, despite looking three pages deep. For a hotel, this can be bad news and can end up being expensive in the long run. OTAs will take advantage of this situation with their paid advertising campaigns, pushing you down in search engine results. Many people look for hotels on OTAs and then search for them on Google hoping to get a better deal. If you don’t even appear, then you loose direct traffic and end up paying more in commissions. SEO is the most important strategy for any business marketing campaign. On-site SEO is critical in making sure your website appears for not only your business name but also the keywords people are using to search for businesses like yours. There is absolutely no point in creating a beautiful website that cannot be found, and it happens quite often.