One of our biggest features from our hotel internet marketing package is that we create new, attractive content for your hotel and are constantly sharing this on the internet. Sharing this constantly updated content on the internet offers huge benefits to hotels and is often more effective at selling hotel rooms than advertising campaigns. It is experiences that fill hotel rooms. We will make sure to encourage your guests to share their experiences, thus creating more content that will fill up the search engines and make sure you are on top of your competitors. The best way to out rank your competition is to create lots of optimized content on the internet. The more content that is optimized for the right keywords, the more likely, your website will appear before your competitors.
Our hotel internet marketing package includes all below but can be customized to fit your needs better. Please, contact us for details and prices.
Social Media Marketing for Hotels
Facebook Fan Page for Hotels
- Create Hotel Facebook Fan Page,
- Enhance Profile – Add Hotel Description, Contact Information, & website URL, Extended Info application,
- Customized Facebook applications
- Photo albums of your hotel, location, and tours all optimized with descriptions and links back to your website
- Develop incoming feeds (RSS) from Flickr, Twitter, and YouTube accounts
- Share your Facebook fan page and add as favorite to other Facebook Fan pages related to your niche
Twitter Pages for Hotels
- Customized background design uploaded to profile page
- Customized profile image
- RSS Feed from other social media accounts
- Link Twitter Profile to Social Landing Page on clients website
- Follow 5 Tweets of similar interests (city, attractions, interests)
- Share photos from Flickr account
- Interact with clients related to your demographic hastag
Flickr for Hotels
- Flickr Account Set-up
- Post-Setup Actions
- Set-up 1 Photo Album (Both Property and Attractions Photos can be used – provided by Client - max of 20 photos)
- Each Photo will be given a keyword rich title, description, & keyword tags.
- Each Photo will be Geo-targeted on a map
- Join one Flickr Photo Group
Link Building Campaigns for Hotels
One of the backbones to good SEO, especially for hotel internet marketing. We provide online PR services on hotel related directories.
- Addition of hotel to six major hotel directories (Wiki Travel, Trip Advisor, Virtual Tourist, World 66, Hotels Combined, and Kayak) with optimized content and multimedia.
- Everyday we will add your hotel’s link to one website related to tourism/ hotels/ or interests of your business.
Hotel Online Reputation Management
You will find an increasing number of consumer decisions influenced by user generated comments and reviews. These types of comments and reviews are the single largest influence for consumers looking to make hotel room purchase decisions. This will also become one of the largest differentiators for hotels and will allow good operators to win heavily over the poorly managed hotels. We provide Online Reputation Management on Hotel Directories. We make sure that what is being said about your hotel is positive and managed.
We will build you a basic Blog website and update this for you 3 times every week. The Blog will be integrated with your Social Media accounts and website.
Email Marketing for Hotels
Reach out to your past guests or fans on your Facebook Fan Page the most direct way possible– through Email marketing. We can help you create clever, attractive email campaigns and send these out. We can also create one landing page which is where the email will land to. The landing page will have direct bullet points on what your are selling with a contact form. This is the best way to make sure you funnel a reader into a direct sale. By sending the reader to a landing page you avoid them clicking on other links that will take them to another page. Instead, the only option available is to fill out the form and send. This landing page can be modified each month pending on campaign.
This package includes:
- We design and build 3 promotional emails and 1 newsletter each month. The material for the design is provided by the client which we turn into a beautiful email design.
- We will set up an account on Constant Contact and integrate this with your Facebook Fan Page, blog, and website.
- We will maintain your emails lists and create necessary one when needed. Don’t spam your readers, instead let us help you set up direct email marketing campaigns that will really generate interest in them going back to your hotel.